RELATE - from DMS Connect

Just Sayin’ When logging into Mail Chimp today (yes, we use the popular email program to make landing pages for our ad campaigns on Facebook) I was interrupted with a surprising pop-up… Mail Chimp offers post cards. Why am I telling you this? Because it drives home the fact that multichannel marketing works. If Mail Chimp (a world-known email program) is offering print, alongside their digital services – it must be true, right?! We encourage our clients and sphere to use more than one marketing approach when connecting with clients. Print, email, in person connections and social media all have their benefits alone and can keep you top of mind with your sphere, but combining at least two channels will have an even greater effect. Here’s what Mail Chimp had to say about it… A postcard campaign helps you stand out from the crowd because it gives people something tangible to remember you by. Postcards reinforce the messages you’ve sent through emails, ads, and elsewhere, which makes them a smart addition to your multichannel marketing strategy. – Mail Chimp Replace postcard with print and it’s like it came right out of our mouths! It works the reverse way too – if you have a print campaign in place, adding a digital aspect will also help keep you top of mind and reinforce the messages you’ve been sending. The bottom line is this, if you’re not connecting with your sphere of influence to stay top of mind: start. If you are connecting, but aren’t finding it as prosperous as you thought it would be: add to your mix. If you have a mix and are finding you’re not top of mind: call us; maybe your messaging can be tweaked to be more effective.

FACEBOOK UPDATE One goal of our Facebook page was to receive a certain number of likes/followers. The surprising (and much appreciated) bonus of having our clients like us is they have given us great reviews on our page - without even being asked! Here’s what else we tried in Facebook recently: • Facebook Business Manager allows us to manage our business page, create ads and more. We now do all of our page updates and monitoring here. We even created an offer and an ad to promote our services. You might consider creating an offer for some of your resources or for people to sign up to your newsletter. • We tried Facebook Stories when we were collecting donations for the Hope Mission's Summer Camp drive by compiling photos of our growing donation pile. Facebook says Stories allow pages to "engage their audience in a more frequent, authentic and casual way to develop deeper connections." • Videos are still a great way to keep your page showing up in your follower's feeds. Facebook is looking for engaging content so the more comments, likes and shares your videos have, the more people will see them. It’s been a while since we posted a video yet we still have people watching them – it does work! How’s your social media marketing going? More specifically Facebook? Have you tried the Business

Manager and Ads Manager tools yet? We would love to hear your feedback and input on this topic.