RELATE - from DMS Connect

2018 - Number 3

Connecting with Tactile Marketing

What's Inside: Let Your Lights Shine! Guest article written by Rachel Borrelli Benefits of Tactile Marketing There are essentially three ways to connect: Personal, Tactile and Digital. Upcoming Events Return Postage Guarantee

CONNECT. PROSPECT. ENGAGE.

@DMSConnectCanada

Let Your Lights Shine! Guest Article by Rachel Borrelli REALTORS ® often ask “Is it really necessary to change the lighting in a home when preparing a home for sale?”

We met Rachel in Calgary and were impressed with her. We asked her to write for RELATE to share some of

her knowledge with you. Here is some information that you can take to your next listing – and don’t forget to call Rachel if you're an agent in the Calgary area.

While I cannot guarantee a sale of a home, I can say that outdated light fixtures suggest work. Work does not suggest TURN KEY - a term every home buyer wants to hear. It means we can move in and slowly change the things we don’t like in order to make it our own. “My home, my way."

Now if you’re a handyman that may not mean anything, as it’s not a big job and it certainly does not need to be expensive! The big box stores and specialty lighting stores all have plenty of choices at all price points. So when do we know if we should suggest the lights be changed: • When they are rusty, damaged or just 20 years old and show it • When they don’t suit the standard of the luxury home you are selling • When there is inadequate/insufficient lighting to properly illuminate the room or closet • When they are disproportionate and out of scale What should it be changed to, and how trendy should the lights be? Think simple, stylish lights in silver or nickel metal with a brushed or shiny finish. Only use a gold light fixture when all the hardware in the house is still original gold. As a general rule, leave the rustic, industrial or super modern styles for newer homes. That does not mean you should not change out a single light because you cannot afford to change them all. If your front entrance and dining light are in the same view, then change both (but not every room). A dark and dingy home is not appealing and can make rooms appear smaller. Ensure the rooms are bright by replacing bulbs with the maximum lighting wattage the fixture will allow. Don’t forget to add supplemental lighting with lamps, which also create that peaceful, comfortable mood or task lighting for reading in a corner or for cooking under the kitchen cabinets. Another tip is to use a soft white or warm white throughout each room. Not yellow or a bluish white. At the very least, ensure that all the bulbs are giving out the same colour in a room. Refresh and dramatically transform or update your listing with the simple change of a light feature.

Rachel Borrelli Rachel is the owner and lead Property Stylist of Diversa Designs Inc., serving Calgary and surrounding areas since 2010. As a member of the Canadian Certified Staging Association and the Real Estate Staging Association, she believes staying current matters and sharing that information, so your listings sell for top dollar and as quickly as possible! 403-813-2719 www.diversadesigns.com @DiversaDesignsHomeStagingInc

Benefits of Tactile Marketing There are essentially three ways to connect: Personal, Tactile and Digital. Let's focus on tactile connections: connecting with your clients via something they can hold in their hand like a keychain, a magnet, tickets to an event, a newsletter, a greeting card, etc. Tactile marketing is the next best thing to personal marketing to build relationships because you still get a physical connection without having to be there in person. The physical connection you achieve with a tactile marketing piece will make an impact on the recipient’s emotions and memory. The fact you put time and effort into sending them something shows you’re thinking of them and leaves clients with a positive feeling towards you. That positive feeling will put you top-of-mind when they (or someone they know) need a REALTOR ® . There has been extensive research done in the past few years looking at the value of tactile marketing in age groups from Millennials to Baby Boomers. It has been discovered that pieces a person can touch tend to be: easier to understand (in fact, it takes 21% less mental effort to understand print vs. digital marketing) more persuasive (a tactile piece motivates people to respond 20% more) make recipients feel more valued (by 57%) Tactile marketing increases your reach because it is easy to: share (71% of all consumers including 77% of Millennials will share a tactile piece) display (81% of tactile marketing gets displayed in the home or office) respond to (64% of recipients visited a website in response to direct mail piece) Tactile items will stick around the home for a while giving you maximum exposure (advertising mail is kept for 17 days, on average.) This stay ability gives time for visitors to snoop and see your information and time for your client to pass it along too. No matter how simple the item, your client will see the gesture as you taking the time and effort to give them something they can use and that’s what they focus on – the fact that you’ve still got their best interest in mind. Tactile marketing is the best type of marketing to outsource, give it a small personal touch and use it as your consistent, scheduled connection with your sphere – the one you know will happen even when you’re busy.

TIPS AND TRICKS • Did you know that if you

want to save a part of a PDF document, you can use the “print to PDF” option and select the page(s) you want to keep? Try it! Accidentally close a tab in your browser? Press ‘Control’ + ‘Shift’ + ‘T’ (or ‘Command’ + ‘Shift’ + ‘T’ on a Mac) and it will reappear. We all know pressing ‘Control’ + ‘Z’ is the shortcut for Undo, but did you know that most times you can undo an undo (or re-do) using ‘Control’ + ‘Y’? (‘Command’ + ‘Y’ on a Mac) When you’re editing text in an email or text document, to delete word by word (instead of letter by letter) hold down ‘Control’ while hitting backspace. When you’re plotting a destination into Google Maps, you can add stops along the route by clicking the three dots in the top right corner and selecting “Add Stop.”

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THERE IS STILL TIME TO ORDER HOLIDAY FLAT CARDS! DEADLINE CLOSES IN 4 WEEKS, SEE ORDER FORM INSIDE!

Front Template:

Back Template:

1. Snow Globe

2. Holiday Etch

1. Polka Dots

2. Calendar

4. Winter House

3. Black & Gold

3. Your Photos

UPCOMING EVENTS

RETURN POSTAGE GUARANTEE Your newsletter should give you the biggest bang for your buck! That’s why we provide a Return Postage Guarantee when your Mini-Mag newsletter is mailed to your clients with our volume mail service. Why is this important? Volume mail doesn’t work exactly like Regular Mail with Canada Post. Without the guarantee, returned mail would not come back to you and you may never know your newsletter is not making it to the intended recipient. You need your newsletter mailing to be accurate and trackable. With the Return Postage Guarantee, you get both. If one of your newsletters gets marked ‘return to sender’, it will be returned to you; you can then contact that client and update your mailing list.

OREB 23rd Annual REALTOR ® Tradeshow October 25, 2018 Centurion Conference Centre LAST DAY TO ORDER DAY PLANNERS! November 9, 2018

CREB 2019 Forecast January 20, 2019 BMO Centre

#AdventuresOfLaura&Amber Find out where we're at: follow us on Facebook @DMSConnectCanada

phone: 780.489.2969 toll free: 1.800.309.1747 consult@dmsmarketing.ca www.dmsmarketing.ca

This publication was written and produced by DMS Marketing Inc. for information purposes only. Though we seek to provide information based on factual and reliable sources, DMS makes no warranty or guarantee of the accuracy of the information offered. Copyright 2018 All Rights Reserved. Printed on recyclable material.

Our Holiday Flat Card is a festive, easy and cost effective way to celebrate the season. HOLIDAY FLAT CARD

Front Template:

1. Snow Globe

2. Holiday Etch

ORDER DEADLINE November 23, 2018

4. Winter House

3. Black & Gold

MAIL DATE December 7, 2018

Back Template:

3. Your Photos (please submit)

1. Polka Dots

2. Calendar

Note: Each back option will have colours changed to match front

Verse:

1. Hearts that are merry, a time of good cheer - Wishing all this and a Happy New Year!

2. It wouldn’t seem like Christmas if I didn’t get in touch, and send season’s greetings to the folks who mean so much.

phone 780.489.2969 toll free 1.800.309.1747 website www.dmsmarketing.ca fax order to 780.486.1421 or email to marlene@dmsmarketing.ca

2018 HOLIDAY FLAT CARD ORDER FORM

1. Choose Your Design:

Front Template:

1. Polka Dots 2. Calendar 3. Your Photos submit by Nov. 17, 2018 Back Template:

1. 2. 3. Greeting: 4.

Verse:

1. Snow Globe 2. Holiday Etch 3. Black & Gold 4. Winter House

Verse Font: 1 2

1. Hearts that are... 2. Hearts that are... 3. Hearts that are...

2. Choose Your Service:

Quantity to Order

Per Piece Price

Subtotal (taxes to be applied)

Flat Card with Mail Service (includes envelope & postage) Flat Card ONLY (shipping extra) Envelopes

Flat Card with Mail Service (50 min.)

Flat Card ONLY (100 min.)

Quantity 50 – 99 100 – 400 401 – 700 701 – 1500

Per Piece Price*

Quantity 100 – 400 401 – 700 701 – 1500

Per Piece Price*

$1.86 $1.56 $1.43 $1.28 $1.24

$0.97 $0.84 $0.69

1501+ $0.65 Envelopes: $0.15 each (blank white) Shipping: as per Canada Post (range $15 - $45)

1501+

*Pricing does not include applicable taxes.

3. Personalization:

5. Method Of Payment: I authorize DMS Marketing to use this credit card for payment of this order. Payment will be processed upon receipt.

Other: Company: Photo

Name:

Bill to credit card on file Bill to credit card below

Mastercard Visa

Card Number Expiry Date Cardholder Name Signature Date

4. Mailing List:

Mailing List to follow Use mailing list on file Please supply mailing list in Excel or CSV format and email new lists to: marlene@dmsmarketing.ca. Mailing list & data updates due Nov. 23, 2018.

ORDER DEADLINE: November 23, 2018 MAIL DATE: December 7, 2018 fax order to 780.486.1421 or email to marlene@dmsmarketing.ca

2019 DAY PLANNER & MAIL SERVICE Professional • Valuable • Memorable

Great for families, business professionals, seniors & clients who like to be in the know!

INSIDE

FRONT

BACK

Includes: fully personalized front and back cover, cover printed on glossy cardstock, open size 11”x17”, closed size 8.5”x11”.

Available Add-on Options:

Monthly Contact Info

Holiday Greeting Insert

Inside Front & Back Cover

ArnoldKennedy, Broker 780.123.4567

Arnold Kennedy, Broker 780.123.4567

Black & White contact text on each monthly spread.

See applicable order form for more info.

Additional space to promote you and your services.

phone 780.489.2969 toll free 1.800.309.1747 fax 780.486.1421 email consult@dmsmarketing.ca address 101-10620 178 St NW Edmonton, AB T5S 2E3 website www.dmsmarketing.ca

2019 PERSONALIZED DAY PLANNER

1. Choose Your Service:

*Day Planner Pricing 100 - 200 = $1.76 201 - 500 = $1.56 501 - 1,000 = $1.41 1,001 - 2,500 = $1.30 2,501 - 5,000 = $1.04 *per piece, does not include applicable taxes

To order your Day Planner, fill in the Quantity, Per Piece Price (from pricing chart) and Total. Indicate the options you would like as well as the number of day planners we are mailing for you and the number shipped to your office.

Order Quantity Per Piece Price Total

Day Planner Option 1: Monthly Contact Info (B&W)

$1.00 $0.25 $0.30 $2.00

Order By

Ship By

Option 2: Inside Front & Back Cover (colour)

August 10 September 12 October 10 November 9

September 17 October 15 November 15 December 7

Option 3: Holiday Greeting Insert

Mail Service (includes envelopes, postage, processing & delivery to Canada Post)

$0.22 *Sub-Total

Ship to office (min. S&H $17.00)

NOTE: Artwork elements & photos must be submitted on or before 'Order By' date desired.

Order by September 12 if you have a mail deadline.

*applicable Taxes to be applied

2. Cover Design Info:

Same as last year - $0 (year will be updated)

Reorder with changes - $15 New order - $35 (for artwork set up)

Photo on File Photo to follow Template# Custom Design - $125

Name: Title: Company:  Address: Office Phone:  Cell Phone: Email:  Website: Other:

Nov. 30 Dec. 7 Dec. 14 3. Choose Mail Service Date*:

6. Method Of Payment: I authorize DMS Marketing to use this credit card for payment of this order. Payment will be processed upon receipt.

* We do our best to accommodate your mailing preference. If chosen date can not be accommodated you will be notified of next available mailing date.

Bill to credit card on file Bill to credit card below

4. Mailing List: Mailing List to follow Use mailing list on file Please supply mailing list in Excel or CSV format and email new lists to: marlene@dmsmarketing.ca. Mailing list & data updates due Nov. 16, 2017.

Mastercard Visa

Card Number Expiry Date Cardholder Name Signature Date

5. Holiday Greeting Insert:

None Letter - print my supplied text (templates available on request, $0.30/ piece)

Letter - I will supply (no additional charge) Other (sample must be supplied for approval by Canada Post)

phone 780.489.2969 toll free 1.800.309.1747 website www.dmsmarketing.ca fax order to 780.486.1421 or email to marlene@dmsmarketing.ca